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Supports: FLV
FLV (Flash Video, released by Macromedia / Adobe in September 2003) was the format that powered the web video boom — YouTube, Vimeo, Dailymotion, and virtually every Flash-embedded player used it from 2003 to roughly 2015. Adobe officially ended Flash Player on December 31, 2020, and on January 12, 2021 the runtime began actively blocking Flash content. Today no modern browser plays FLV natively, and standalone Flash playback is gone. WMV (Windows Media Video, introduced by Microsoft in 1999 with WMV7 and standardized in 2006 as SMPTE 421M / VC-1 in its WMV9 form) survives because it plays in Windows Media Player without an extra codec pack. Converting FLV to WMV is mostly a salvage operation — keeping decade-old Flash content playable on a Windows machine. Common reasons:
youtube-dl early builds, KeepVid, RealPlayer Downloader) are nearly always Sorenson Spark or VP6 inside an FLV. Converting to WMV gets them off Flash's dead runtime and into a Windows-native format.Note: if your audience uses anything other than Windows — phones, browsers, Macs, smart TVs — convert to MP4 instead with FLV to MP4. MP4 is the universal modern target; WMV makes sense only for Windows-only legacy playback.
| Property | FLV | WMV | MP4 (H.264) |
|---|---|---|---|
| Released | September 2003 (Macromedia / Adobe) | 1999 (WMV7, Microsoft); WMV9 standardized as VC-1 / SMPTE 421M in March 2006 | ISO/IEC 14496-14 in 2003 |
| Container | FLV / F4V | ASF (Advanced Systems Format) | MP4 / ISO BMFF |
| Typical video codecs | Sorenson Spark (H.263 variant), On2 VP6, H.264 (Flash Player 9+) | WMV7, WMV8, WMV9 / VC-1 (Simple / Main / Advanced profiles) | H.264, H.265 / HEVC, AV1, VP9 |
| Typical audio codecs | MP3, AAC, Nellymoser, Speex | WMA (Windows Media Audio) | AAC, MP3 |
| Browser playback today | None — Flash discontinued Dec 31, 2020 | None — no major browser ships a VC-1 / WMV decoder | All major browsers since 2014 |
| Native Windows playback | Requires VLC or codec pack | Yes — Windows Media Player ships with WMV decoder | Yes since Windows 7 |
| Native macOS playback | Requires VLC | Requires VLC (Flip4Mac ended June 28, 2020) | Yes |
| Mobile / smart TV | No | No | Yes — universal |
| Status | Legacy / dead | Legacy — Windows-only | Active / universal |
| Mode | What it does | Pick when |
|---|---|---|
| Quality Preset | Highest → Lowest preset (default "Very High") | Set-and-forget archival re-encode |
| Specific file size | Auto-tunes bitrate to hit an exact MB target | You need to email or attach the file under a known cap |
| Constant Bitrate (CBR) | Fixed bits per second across the entire clip | Streaming over a fixed-bandwidth Windows share |
| Variable Bitrate (VBR) | Spends more bits on complex scenes | Best quality-per-MB for general playback |
| Constant Quality | CRF-style consistent perceived quality | Mixed-content batches where each clip varies |
| Constraint Quality | VBR with a ceiling bitrate | Targeting a hard peak rate (older devices, broadcast) |
Some loss is unavoidable because FLV almost always uses Sorenson Spark or On2 VP6, and WMV uses a different codec family (WMV9 / VC-1). The two are not stream-compatible, so the conversion is a full re-encode rather than a container remux — you cannot just rewrap an FLV stream inside an ASF container. At the default "Very High" Quality Preset the result is visually indistinguishable from the source on side-by-side playback. Your bigger constraint is the FLV itself: most archived Flash-era files were encoded at 240p-480p with low bitrates, so the WMV inherits that ceiling. Converting does not invent new detail.
Windows Media Player ships with decoders for WMV, MP4 (H.264), and a few other Microsoft-blessed formats, but not FLV. Older guides suggest installing the Combined Community Codec Pack (CCCP) or K-Lite to add FLV support, but CCCP development stopped in 2015 and K-Lite installs system-wide codecs that can conflict with newer Windows builds. Converting the FLV to WMV once permanently solves the problem with no system changes.
MP4 unless you specifically need Windows Media Player on a locked-down Windows machine. MP4 with H.264 plays everywhere — Windows, macOS, iOS, Android, every modern browser, smart TVs, Roku, Chromecast. WMV plays only on Windows and some older Microsoft devices (Zune, original Xbox 360 dashboards). For archival or sharing, pick FLV to MP4. Choose WMV only when the target system literally won't accept anything else.
Yes. Windows Movie Maker (the discontinued 2012 build still widely installed) imports WMV natively and rejects FLV outright. Once converted, the clip drops onto the timeline without a codec prompt. Newer Microsoft tools — the built-in Photos / Video Editor in Windows 10 and 11 — also accept WMV, though Microsoft is steering users toward MP4 for new projects.
Yes. FLV audio is typically MP3, AAC, Nellymoser, or Speex. WMV stores audio as WMA (Windows Media Audio) inside its ASF container, so the audio stream is re-encoded along with the video. Default settings produce stereo WMA at a bitrate that matches the original; you can override the audio codec or bitrate in advanced options if you need a specific target.
Yes. Under Trim, select Time Range and enter start time + duration in seconds (12.5) or HH:MM:SS.sss (00:01:30.500). This is useful for stripping the YouTube watermark intro, sponsor cards, or buffering frames at the end of an old screencast before they bake into the WMV.
Yes. Upload as many FLV files as you want — there's no quantity limit. Apply the same Quality Preset and resolution to every file or set per-file options. Each one converts in parallel inside your browser session, and you can download individually or grab everything as a ZIP. Useful when migrating an entire archive of e-learning modules or game recordings at once.
Only for Windows-only legacy contexts: locked-down enterprise desktops, embedded Windows kiosks, old DVD authoring chains, or feeding the still-installed Windows Movie Maker. Microsoft's own modern tools have shifted to MP4. For any new project, web upload, social platform, or cross-device sharing, MP4 is the right target — convert with FLV to MP4 or WMV to MP4 if you have existing WMV to modernize. If you just want to shrink an existing WMV instead of changing format, see Compress WMV.
Always a full re-encode for FLV → WMV. A container remux (lossless rewrap, ffmpeg -c copy) only works when the source codec is also legal in the destination container. FLV ships Sorenson Spark / VP6 / H.264 / Nellymoser; WMV's ASF container expects WMV7 / WMV8 / WMV9 video and WMA audio. None of the FLV codecs are valid inside ASF, so the streams must be decoded and re-encoded. That's why the conversion takes longer than a same-codec container swap like MP4 → MOV.