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Supports: GIF
GIF was published by CompuServe in 1987 and still uses LZW compression on a 256-color indexed palette. Photographic content develops visible banding, transparency is 1-bit (on/off), and even short animations balloon to several megabytes. HEIF (High Efficiency Image File Format, ISO/IEC 23008-12, introduced in 2015) wraps HEVC-coded images inside an ISOBMFF container, supporting 10-bit color, HDR, alpha transparency, and image sequences. For photographic or gradient-heavy GIFs, HEIF typically lands 50% or more below an equivalent JPEG and dramatically smaller than the source GIF.
.heic Camera Roll images without the Photos app having to round-trip a separate format.| Property | GIF | HEIF |
|---|---|---|
| Year introduced | 1987 (CompuServe) | 2015 (MPEG-H Part 12) |
| Standard | de facto | ISO/IEC 23008-12 |
| Default codec | LZW (intra, lossless) | HEVC (lossy or lossless); AV1 / AVC also defined |
| Container | GIF89a | ISOBMFF (.heif, .heifs, .heic, .heics) |
| Max colours per frame | 256 (indexed palette) | up to 16-bit per channel; 10-bit common |
| Transparency | 1-bit (on/off) | 8-bit alpha |
| HDR | no | yes |
| Animation / sequences | yes (frame-by-frame) | yes (image sequences with inter-prediction) |
| Typical size for photo content | very large | usually 50%+ smaller than a comparable JPEG; even smaller vs the source GIF |
| Native OS support | universal | iOS 11+, macOS High Sierra+, Android 8+ (HEIF) / 10+ (HEIC), Windows 10 1803+ with the free HEIF Image Extensions |
| Browser support | every browser since the 1990s | Safari 17+; Chrome / Firefox / Edge have no native decode (per caniuse) |
| Preset | Typical use | Notes |
|---|---|---|
| Highest | Archival masters | Largest file; visually indistinguishable from source. |
| Very High (default) | Most conversions | Strong default for photographic GIFs. |
| High | Web / iCloud sharing | Good balance; small visible difference at most viewing sizes. |
| Medium | Mobile / messaging | Noticeable softening on flat colours, but tiny files. |
| Low / Very Low / Lowest | Thumbnails, previews | Visible artifacts; pick when you only need a placeholder. |
The HEIF specification does support image sequences and is in fact designed for cinemagraphs and burst photos via HEVC inter-prediction. This particular converter outputs a single still HEIF image (the first frame). If you need to keep the loop, convert the GIF to a video container instead — see GIF to MP4 or GIF to WebM, both of which are dramatically smaller than the source GIF.
For photographic or gradient-heavy GIFs the savings are large because GIF must use LZW on a 256-colour palette while HEIF uses HEVC's frequency-domain compression. Apple cites "better compression than JPEG" for HEIF, and HEIF vs JPEG is already roughly 50% smaller at the same visual quality, so HEIF vs the equivalent GIF is typically a much bigger reduction. Flat graphics with very few colours (a 16-colour logo, for example) are GIF's best case and the gap narrows there.
HEIF is the format specification (ISO/IEC 23008-12). HEIC is one specific brand and file extension Apple uses for HEIF files that contain HEVC-coded images. The MIME types differ too: image/heic and image/heic-sequence for HEIC, image/heif and image/heif-sequence for generic HEIF. Apple Photos saves with the .heic extension; this converter outputs .heif but the bytes are interoperable.
Windows 10 (build 1803 or later) and Windows 11 can open HEIF after installing the free "HEIF Image Extensions" from the Microsoft Store; HEVC playback also requires the "HEVC Video Extensions" (paid on most SKUs, free on some OEM installs). For browsers, only Safari 17+ decodes HEIF natively — Chrome, Firefox, and Edge do not, per caniuse data. If you need universal browser support, convert to HEIF to JPG or HEIF to PNG instead.
Apple's documentation lists iPhone 7 and later as the devices that can capture HEIF, starting in iOS 11. If your library mixes legacy GIFs (saved from messaging apps, Twitter, or older websites) with newer .heic photos, converting them all to HEIF gives Photos a single consistent container.
HEIF and HEIC are the format Apple actually uses, so they integrate cleanly with Photos, iMessage, AirDrop, and the macOS Preview pipeline. WebP has wider browser support and AVIF compresses even better than HEIF on average, but neither is a first-class citizen on iOS or macOS. For Apple workflows pick HEIF; for the open web pick GIF to WebP or GIF to AVIF.
Files are uploaded to a temporary processing session that is automatically cleaned up shortly after your download completes. There is no account, no watermark, and no permanent storage of the input or output. We don't retain your images after the session ends.
Yes — HEIF supports an 8-bit alpha channel, so transparent regions transfer cleanly. Note that GIF only encodes transparency as 1-bit (a pixel is either fully transparent or fully opaque), so existing GIF transparency edges may already be jagged before conversion; HEIF preserves whatever it receives but cannot reconstruct antialiasing that the source GIF never had.
It scales both width and height by the same percentage before encoding, preserving aspect ratio. Setting it to 50% on a 1000x800 GIF produces a 500x400 HEIF, which is a useful extra size reduction on top of the codec change. Use a Preset Resolution (e.g., 1080p) when you want a fixed target instead, or type explicit Width / Height values for non-uniform scaling.