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Supports: AVIF
AVIF can hold a single still image or a full animated sequence, and almost nothing outside a recent browser will play one back. Converting to MP4 wraps that frame — or the whole animation — into the most widely supported video container, so it plays on phones, TVs, editors, and social feeds without a plugin. A still AVIF becomes a short MP4 clip you can set to any duration; an animated AVIF becomes a true video at its original frame timing.
| Property | AVIF | MP4 |
|---|---|---|
| Type | Still image or animated sequence | Video container |
| Underlying codec | AV1 (in a HEIF/ISO-BMFF container) | Usually H.264; also H.265, AV1 |
| Standard | AV1 Image File Format (AOMedia) | MPEG-4 Part 14 (ISO/IEC 14496-14) |
| Alpha transparency | Yes | No (filled with a background color) |
| Playback in browsers | Chrome 85+, Safari 16.1+, Firefox 113+ (animation) | Every modern browser, TV, and editor |
| Social / messaging upload | Rarely accepted | Accepted nearly everywhere |
| Best for | Smallest still images on the web | Sharing and playing video anywhere |
Both. An animated AVIF is rebuilt as a real MP4 video at its original frame timing. A single still AVIF is wrapped into a short clip — you control its length with the "Duration" setting, so a static image can become a 5-second (or longer) MP4 you can drop into a video timeline.
MP4 (with H.264, the default codec here) has no alpha channel, so transparency cannot be preserved. Any transparent pixels are flattened against the "Background Color" you choose — Black by default, but you can switch it to White or any other color to match where the video will be used.
AVIF is built on the AV1 codec, which is one of the most space-efficient still-image formats available, so the source file is already very small. The default MP4 output uses H.264, an older codec with looser compression, and video adds container and keyframe overhead. The result is a much more compatible file that is often larger byte-for-byte — that trade is the whole point of the conversion.
The MP4 defaults to H.264, which is what gives the file its near-universal playback. Under "Video Codec" in Advanced Options you can switch to H.265 (HEVC) or AV1 for smaller files, but those need newer hardware to decode, so H.264 is the safest choice for sharing.
Yes — that is the main reason to convert. A raw AVIF is rejected or shown as a broken image by most of these services, while MP4 is accepted almost everywhere. A short clip converted from a still AVIF easily fits Gmail's 25 MB attachment limit and Discord's 10 MB free upload cap; for a long animated source, lower the "Quality Preset" if the file is too big.
In our testing, a single-frame AVIF at "Very High (Recommended)" and the default 5-second duration produces a clean, full-resolution MP4 of just a few hundred kilobytes. For an animated AVIF we keep the source frame timing so motion looks identical to the original; the "Quality Preset" controls how aggressively each frame is compressed, trading file size against sharpness.
If you only need a looping animation rather than a video file, try AVIF to GIF instead, or go the other way with GIF to MP4.