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Supports: AVIF
AVIF (AV1 Image File Format) was published by the Alliance for Open Media in February 2019 and gives you 30-50% smaller files than JPEG at matching quality. The trade-off is workflow friction: AVIF is not in Apple's official Final Cut Pro supported-still-image list (BMP, GIF, HEIF, JPEG, PDF, PNG, PSD, RAW, TGA, TIFF). MOV — Apple's QuickTime container — is the path of least resistance into Final Cut Pro, Motion, Compressor, Keynote, and the broader Apple toolchain. Common reasons people make this conversion:
| Property | AVIF | MOV |
|---|---|---|
| Type | Still image (HEIF-derived container) | Video container |
| Codec inside | AV1 | H.264 / H.265 / ProRes / AV1 / VP9 / others |
| Developer | Alliance for Open Media (2019) | Apple QuickTime |
| Native macOS Preview | macOS 13 Ventura+ | Every macOS version |
| Final Cut Pro import | Not in official supported-formats list | Native — primary editing container |
| Browser playback | Chrome 85+, Firefox 93+, Safari 16.4+, Edge 121+ | Plays via QuickTime / native macOS, partial elsewhere |
| Animation | Single frame (AVIF Sequence rarely used) | Full video with audio + subtitle tracks |
| Typical size (1080p still) | 50-200 KB | Depends on codec, duration, and frame count |
| Codec | Relative size | Best for |
|---|---|---|
| H.264 (default) | 100% baseline | Universal playback — every Mac, iPhone, iPad, Apple TV since 2010 |
| H.265 / HEVC | ~60% | Apple-only audiences; modern devices (iPhone 7+, Mac 2017+) |
| ProRes | 5-10× larger | Final Cut Pro / Motion editing intermediate; lossless visually |
| VP9 | ~70% | Royalty-free, web embedding, YouTube |
| AV1 | ~50% | Smallest output, modern devices only |
Pick H.264 unless you have a specific editing or distribution reason to switch. ProRes balloons file size by 5-10× but stays editor-friendly for FCP timelines.
Apple's official Final Cut Pro media-formats list names these still-image formats: BMP, GIF, HEIF, JPEG, PDF, PNG, PSD, RAW, TGA, TIFF. AVIF is not on that list as of FCP 11. Some recent FCP builds open AVIF inconsistently, but converting first to MOV (or to a supported still like JPG or HEIF) avoids the gamble — the import "just works" every time.
You control this with the Duration setting. Options range from 1/60s (one frame at 60fps — useful when you'll set frame rate downstream) to 10 seconds per frame, with common intermediate values like 1/24s, 1/30s, 1/2s, 1s, 3s, 5s. A 60-image AVIF folder at 1/30s makes a 2-second 30fps timelapse; the same folder at 5s per frame makes a 5-minute slideshow.
Yes. Choose "Merge images" under Merge Strategy and all uploaded AVIF files combine into a single MOV in upload order. To produce one MOV per AVIF instead, choose "Video per image" — the converter outputs a separate file for each input.
Yes for H.264, qualified yes for H.265. H.264 inside MOV plays in Windows 10/11 Movies & TV, VLC on every platform, and most Android players from Android 5+. H.265/HEVC requires Windows 10 1709+ with the HEVC Video Extensions installed, or VLC. ProRes plays back natively only on macOS / iOS — pick H.264 if your audience isn't all-Apple.
Both are derivatives of the QuickTime / ISO base media file format and accept the same codecs (H.264, H.265, AAC). The container metadata differs: MOV preserves Apple-specific extensions like ProRes, ProRes RAW, Animation, and Apple Intermediate Codec; MP4 sticks to the ISO/IEC subset. Pick MOV for Final Cut Pro / Motion. Pick MP4 for sharing on Discord, WhatsApp, or non-Apple devices. The reverse direction — MOV back to MP4 — is at MOV to MP4.
Yes. Under Background Color you can pick Black (default), White, Gray, Red, Blue, Green, Yellow, and 17 other named colors. The chosen color fills the letterbox / pillarbox area when the AVIF aspect ratio doesn't match the output resolution (for example, a square AVIF rendered into a 1920×1080 MOV gets vertical color bars on each side).
Only if you pick the AV1 codec for the MOV output. Decoding AVIF and re-encoding to H.264 or H.265 is a generational re-encode — quality is preserved if the AVIF was high-quality, but you lose AV1's compression efficiency. To keep the AV1 codec, set the Video Codec dropdown to AV1; playback then requires AV1-capable hardware or software (Chrome 70+, Firefox 67+, Edge 121+, macOS 13+, iPhone 15 Pro+).
The H.264 default is 8-bit and will tone-map any HDR content down to SDR. To preserve a 10-bit pipeline, switch the codec to H.265 (Main10), ProRes (10-bit / 12-bit variants), or AV1. Note that not every downstream player handles HDR MOV correctly — Final Cut Pro 10.5+ does, QuickTime Player on older macOS may not.
The processing happens in your browser, so the practical cap is your machine's available RAM. A few hundred AVIFs at 1080p convert comfortably on most laptops; tens of thousands of frames or 8K stills will need a desktop with plenty of memory. There's no fixed numerical cap on the converter side. For pre-shrinking a single oversized AVIF before conversion, see Compress AVIF.