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Supports: HEIF
.heif photos exported from iPhone, iPad, or HEIF-capable cameras. Batch upload is supported..webp files. Conversion runs on our servers — no account, no watermark.HEIF (High Efficiency Image File Format) became the default iPhone and iPad photo format in iOS 11 in September 2017, wrapping HEVC-compressed image data in an ISO container. WebP, announced by Google on September 30, 2010, is the web's interoperable replacement for JPEG, PNG, and animated GIF, and now reaches ~96% of global browsers including Safari 16+ (partial since 14). Converting HEIF to WebP exchanges Apple-only playback for near-universal web compatibility.
.heif in an <img> tag will show a broken icon for most visitors. WebP renders in every modern browser without a polyfill.| Property | HEIF | WebP |
|---|---|---|
| First released | 2015 (MPEG-H Part 12) | September 2010 (Google) |
| Underlying codec | HEVC (H.265) intra-frame | VP8 (lossy) / VP8L (lossless) |
| Color depth | 8-bit and 10-bit | 8-bit |
| Alpha transparency | Yes | Yes (lossy and lossless) |
| Animation / sequences | Image sequences, Live Photos | Animation (since Oct 2011) |
| Browser playback | Safari only (no Chrome/Firefox/Edge) | Chrome, Firefox, Edge, Opera, Safari 16+ (~96% global) |
| Native OS open | macOS, iOS, iPadOS; Windows via paid extension | macOS, iOS, iPadOS, Windows, Android |
| Typical file size vs JPEG | ~50% smaller | 25-34% smaller |
| Patent / royalty status | HEVC patent pool (MPEG LA, Access Advance) | Royalty-free, open-source libwebp |
| Best for | Apple-ecosystem storage and AirDrop | Web delivery and cross-platform sharing |
| Method | What you set | Use when |
|---|---|---|
| Quality Preset | Highest / Very High / High / Medium / Low / Lowest | You want a one-click defensible default |
| Target file size (%) | Slider 1-100% of source size | You need a predictable size reduction across a batch |
| Specific file size | Exact MB or KB target | You have an upload cap (Discord 10 MB free tier, Reddit 20 MB, Twitter/X 5 MB images) |
| Image Quality % | 1-100 manual slider | You want a known Q value (75-85 is the typical web sweet spot) |
HEIF's HEVC intra-frame coding squeezes photographs a bit tighter than WebP's VP8 baseline. At matched perceptual quality, WebP is typically 5-15% larger than HEIF for the same photo. You are trading a small size penalty for universal browser support — that is the trade most publishers want.
You can also use HEIF to JPG for maximum compatibility (every device since the 1990s opens JPEG), but JPEG files are 25-34% larger than WebP at equivalent quality. WebP is the better choice if the recipient is opening the photo in a modern browser, Gmail, Discord, Slack, or any current Android phone (Android 4.0 added WebP decoding).
No, for photographs lossy WebP at quality 75-85 is visually indistinguishable from the source and 3-5x smaller. Lossless mode is appropriate only for screenshots, line art, UI mockups, and graphics with sharp edges or solid color blocks — those are the cases where VP8L's PNG-style coding wins.
No. A HEIF container can hold multiple images (Live Photos store a still plus motion frames, burst mode stores a sequence). Standard WebP encoders extract only the primary image. If you need to keep motion, convert the .mov companion separately, or use animated WebP from a different source.
No. xconvert decodes HEIF on our servers, so you do not need Microsoft's HEIF Image Extensions or HEVC Video Extensions installed on Windows. The output WebP opens natively in Windows 10 1809 and later, Edge, Chrome, and Photos.
Google's WebP team and most CDN defaults converge on quality 75-85 for photographic content. Below 60 you start to see blocking around skin tones and sky gradients. Above 90 the file grows quickly with no perceptible gain. xconvert defaults to "Very High (Recommended)" which maps into this range.
The WebP container supports EXIF, XMP, and ICC profiles via the extended file format Google added in October 2011. xconvert preserves standard metadata by default. If you are publishing photos publicly, strip GPS data first with a tool like exiftool or your phone's "Remove Location" share option.
AVIF (AV1 Image File Format) usually beats WebP by another 20-30% at matched quality, but AVIF encoding is slower and full cross-browser support only landed once Edge 121 (January 2024) caught up with Firefox 93 (October 2021) and Safari 16.4 (March 2023). WebP is still the safest bet for production today; AVIF is the next step once your analytics confirm your audience is fully on current browsers.
HEIC is the file extension Apple uses for HEIF images encoded with HEVC — same container, same codec, just a different extension. If your file ends in .heic, use HEIC to WebP for the matching upload validator.