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Supports: HEVC, MOV, MP4, M4V, MKV
HEVC (H.265) is Apple's default video codec on iPhone since iOS 11 (2017) and the standard for 4K and HDR recordings. It produces files roughly 40-50% smaller than H.264 at the same quality — but that compression comes at the cost of compatibility. Older Windows PCs, smart TVs from before 2018, work laptops, and many web apps can't decode HEVC without a paid codec pack. Re-encoding your video to an MP4 with H.264 (or keeping HEVC if you only need the MP4 container for modern devices) fixes those playback issues. Common reasons people convert HEVC → MP4:
.hevc / .mov HEVC by default. Recipients on Windows 10 without the HEVC Video Extensions (which costs $0.99 in the Microsoft Store) get "this video format is not supported." MP4 with H.264 plays in Windows Media Player, the Photos app, and every browser.<video> tags work with H.264 MP4 in 100% of browsers since 2015. HEVC needs Safari or Edge with hardware support, and breaks on Firefox entirely.| Property | HEVC (H.265) | MP4 (H.264) |
|---|---|---|
| Type | Video codec | Container, usually H.264 codec |
| Compression | ~40-50% smaller than H.264 at same quality | Baseline reference |
| Native playback | iOS 11+, macOS High Sierra+, Android 9+, Smart TVs 2018+ | Every device made since 2010 |
| Browser support | Safari, Edge (with HW), Chrome 107+ (HW only) | Every browser, every version |
| Hardware decode | iPhone 6+, Apple Silicon, Intel 7th gen+, Snapdragon 820+ | Universal |
| 4K & HDR | Native — primary use case | Possible but inefficient |
| Royalty status | Multiple patent pools, license fees | MPEG LA pool, broadly licensed |
| Best for | Storing originals, 4K/HDR, modern devices | Sharing, web, archives, social uploads |
| Output codec | File size (relative) | Compatibility | Best for |
|---|---|---|---|
| H.264 | 100% (baseline, ~2x larger than source) | Every device since 2010 | Default — maximum compatibility |
| H.265 / HEVC (keep source codec) | ~50% (close to source) | Modern devices (2017+) | Keep small file, fix MOV-only playback |
| AV1 | ~45% | 2022+ devices, modern browsers | Smallest output, slowest encode |
| VP9 | ~70% | Browsers, YouTube, Android | Web embedding, royalty-free |
| MPEG4 / XVID | ~150% | Legacy DVD players, very old TVs | Old hardware playback |
If you re-encode to H.264, expect the output to be roughly 1.5-2× the size of the HEVC source at the same visual quality. That's the cost of universal compatibility. Two ways to avoid it: (1) keep H.265/HEVC as the output codec — the video is re-encoded at the visually-lossless CRF 17 default, so the MP4 stays close to the source size (modern devices only), or (2) use AV1 output, which lands at roughly the same size as HEVC. For an iPhone 4K @ 60fps clip, expect about 350 MB/min in HEVC vs 600-700 MB/min in H.264.
Windows 10 and 11 ship without the HEVC decoder by default. The Microsoft Store sells "HEVC Video Extensions" for $0.99, but most users hit "this file isn't playable" first and don't realize a paid pack fixes it. Converting to H.264 MP4 is the one-step fix that works on every Windows PC including Windows 7 / 8.1 machines, work laptops with locked-down installs, and Microsoft Office video embeds.
H.264 if your audience includes anyone on Windows pre-HEVC-pack, older Android phones, smart TVs from before 2018, or web embeds outside Safari. Keep HEVC if you only need the.mov-to-.mp4 container change for Apple-ecosystem viewers — the video is re-encoded with the same codec at the visually-lossless CRF 17 default, so the output stays close to the source size. If you're not sure who your audience is, H.264 is the safer bet.
Visually, yes — though every conversion here is a fresh encode, not a bit-for-bit copy of the original stream. Set CRF to 18 in Advanced Options for visually lossless H.264 output, or keep HEVC as the codec (re-encoded at CRF 17) so there's no cross-codec generation loss; if you need a pixel-identical archival copy, keep the original file. iPhone 14 Pro / 15 Pro 4K @ 60fps Dolby Vision clips work, including ProRes recordings if you bring them in as.mov.
XConvert handles multi-GB 4K and 8K HEVC files with no fixed cap. Conversion runs on our servers, so the practical limit is upload size and connection speed and your willingness to wait for upload. There's no 100 MB cap like Convertio, no 500 MB cap like CloudConvert, and no quantity limit on batch jobs. A typical iPhone 5-minute 4K @ 60fps clip (~1.7 GB) converts in 2-4 minutes on a modern laptop.
Yes. Upload an entire folder, apply the same codec/resolution/trim settings to every file, or set per-file overrides. Each conversion runs in parallel and downloads individually or as a single ZIP at the end. Useful for clearing out an iPhone Photos album of HEVC clips before sharing on Windows.
H.264 has limited HDR support, so re-encoding HDR HEVC to H.264 falls back to SDR — and no tone-mapping is applied, just a plain colour conversion, so an HDR source can come out looking flat or washed out rather than gracefully remapped. To keep the footage in an HDR-capable codec, choose HEVC as the output and play it on a compatible TV/Apple device — note the conversion is still a re-encode, and Dolby Vision dynamic metadata may not carry through, so keep the original file if the HDR grade matters. This is one case where the H.264 path is the wrong choice.
Yes — see MP4 to HEVC for the reverse direction (useful when storing iPhone backups or freeing up space on a Mac). Or check MOV to MP4 if your source is an iPhone.mov container rather than a raw.hevc stream.