JPEG to HEIF Converter
Initializing... drag & drop files here
Supports: JPG, JPEG, JFIF
Advanced Options - Our defaults are optimized for the best results. We recommend you keeping the defaults unless you have a specific need.
Reset to defaults
Need help?Convert JPEG to HEIF Online
HEIF (High Efficiency Image File Format) stores a photo using the HEVC/H.265 codec, so a converted file is typically 40–50% smaller than the same JPEG at comparable quality. The catch: this is an Apple-ecosystem format. Re-encoding an already-lossy JPEG to HEIF gives you smaller files and headroom for 10‑bit color and transparency — it does not add back detail the JPEG already discarded.
How to Convert JPEG to HEIF
- Upload Your JPEG File: Drag and drop your
.jpg,.jpeg, or.jfiffiles, or click "+ Add Files" to browse. Batch uploads convert with the same settings. - Pick a Quality Preset: Open Image Compression and choose a Quality Preset — Very High is the recommended default and keeps the HEVC encoder close to visually lossless. Lower presets shrink the file further at the cost of fine detail.
- Set a Specific File Size or Resolution (Optional): Use "Specific file size" to target an exact size, or use Image resolution to keep the original dimensions or scale by percentage, preset, or width/height.
- Convert and Download: Click "Convert" and download your
.heiffile. No sign-up, no watermark.
HEIF vs JPEG: When the Conversion Pays Off
| Property | JPEG | HEIF (HEVC-coded) |
|---|---|---|
| Codec | JPEG (DCT, lossy) | HEVC / H.265 |
| File size at equal quality | Baseline | ~40–50% smaller |
| Color depth | 8 bits per channel | Up to 16 bits per channel |
| Transparency (alpha) | No | Yes |
| Multiple images per file | No | Yes (bursts, depth maps) |
| Opens in Chrome / Firefox / Edge | Yes | No (Safari 17+ only) |
| Best for | Universal sharing, the web | Apple-ecosystem storage savings |
HEIF wins on storage and color fidelity; JPEG wins on universal compatibility. If your photos live on an iPhone, iPad, or Mac, HEIF roughly halves the space they take. If you need to email, post, or open the image on Windows or Android without extra setup, JPEG (or JPEG to WebP for the web) is the safer target.
Frequently Asked Questions
Will converting JPEG to HEIF improve my image quality?
No. HEIF is more efficient than JPEG, but your source JPEG already threw away detail during its original lossy compression, and re-encoding cannot recover it. What you gain is a smaller file at similar perceived quality, plus the option to store 10‑bit color and transparency that the format supports — not extra sharpness.
Can Windows or Android open the HEIF file I download?
Not without setup. Chrome, Firefox, and Edge can't render HEIF in-browser (only Safari 17 and later can). On Windows 10 and 11 you need the free "HEIF Image Extensions" plus the "HEVC Video Extensions" from the Microsoft Store to view it. If you need a file that opens everywhere, convert to JPEG instead — our HEIC to JPG tool handles the reverse trip.
Why is HEIF roughly half the size of JPEG?
HEIF carries its image data with HEVC (H.265), a modern video codec that uses far more advanced prediction and entropy coding than JPEG's decades-old DCT scheme. At equivalent visual quality that efficiency typically yields files about 40–50% smaller, which is why Apple switched the iPhone camera default to HEIF in iOS 11.
Does HEIF keep my JPEG's Exif metadata?
HEIF (ISO/IEC 23008-12) supports Exif and XMP metadata, so capture data such as timestamp, camera model, and orientation carry through the conversion. GPS and other fields present in the source JPEG are preserved where available.
How large a JPEG can I upload?
In our testing, a 12‑megapixel JPEG straight off a phone converts in a couple of seconds, and the practical constraint is upload time on your connection rather than the image itself. Files are uploaded over an encrypted connection, processed on our servers, and deleted automatically a few hours after conversion — no sign-up, no watermark, never shared or made public.