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Supports: RAF
You shot in RAW on a Fujifilm body and now need a web-ready delivery copy of the finished image. The realistic choice is AVIF or JPG. Short answer: pick AVIF when the picture is bound for your own site, a portfolio, or anywhere you control the audience and want the smallest file at a given quality; stay with JPG when the file has to open everywhere — email, a client's old laptop, a print lab's uploader. Either way the converter renders your .RAF once and bakes the look in, so keep the original RAF as your editable master.
| Property | AVIF | JPG (JPEG) |
|---|---|---|
| Released | AOMedia AVIF v1.0.0, Feb 2019 | 1992 (ISO/IEC 10918) |
| Coding | AV1 image data in an HEIF/ISOBMFF container (AOMedia spec) | DCT-based JPEG |
| Typical size at equal quality | ~50% smaller than JPG (MDN) | Baseline |
| Bit depth | 8, 10, or 12-bit | 8-bit only |
| HDR / wide color gamut | Yes | No |
| Transparency (alpha) | Yes | No |
| Browser support | ~93% of users; Chrome 85+, Firefox 93+, Safari 16.4+, Edge 121+ (caniuse) | Universal |
| Progressive rendering | No — loads in one pass | Yes |
| Licensing | Royalty-free | Royalty-free |
| Best for | Web delivery you control | Universal sharing, email, print labs |
.RAF onto the page or click "+ Add Files" to browse. You can queue several photos at once.For images you publish online, usually yes: at the same perceived quality an AVIF is typically around 50% smaller than a JPG, and it bands far less on the smooth gradients Fuji files are prized for. The catch is reach — JPG opens on essentially every device and app, while AVIF needs a reasonably current browser (around 93% of those in use). Use AVIF where you control the audience; keep JPG for anything that has to open everywhere.
Yes. A RAF holds unprocessed sensor data, which is why white balance, exposure, and highlight recovery stay adjustable while it's raw. To make an AVIF the converter renders the photo first — demosaicing the sensor data and baking in the current white balance, exposure, and tone — so the result is a finished picture with no more latitude than a JPEG. Render once for delivery and keep the original .RAF as your master.
Two things shift it. Most Fujifilm X-series bodies use the X-Trans color filter array — a non-Bayer 6×6 pattern — and every RAW renderer demosaics that pattern with its own algorithm, so there's no single "correct" interpretation (GFX medium-format and some entry models use a conventional Bayer array instead). The in-camera preview also applies a Film Simulation that isn't stored in the RAW data, so a faithful render won't reproduce that look exactly. To match the camera, apply your look in a RAF-aware editor, export a finished image, and convert that.
It can carry more than JPG. AVIF supports 10- and 12-bit depth, HDR, and a wide color gamut, where JPG is limited to 8-bit. Whether that extra range survives still depends on how the RAF is rendered and what you ask for in the output, and an 8-bit AVIF at a moderate quality preset behaves much like a high-quality JPG. The format isn't the bottleneck — the render and quality settings are.
Both are modern and well supported, but AVIF generally compresses harder — MDN notes AVIF reaches a median ~50% reduction versus JPG, ahead of WebP's ~30%. WebP has slightly broader reach in very old browsers and supports progressive-style decoding, which AVIF lacks. If maximum compression matters most, choose AVIF; if you want a safe middle ground, RAF to WebP is the alternative.
In our testing, a full-resolution Fujifilm RAF rendered at the "Very High" preset produced an AVIF a fraction of the JPG size for the same image, since AVIF compresses smooth photographic detail efficiently. Your file is uploaded over an encrypted connection, rendered and encoded to AVIF on our servers, and deleted automatically a few hours after conversion — no sign-up, no watermark, never shared or made public. The practical limit is upload size and time, not your device, since RAF files often run tens of megabytes each.