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Supports: WMV
WMV (Windows Media Video) is a Microsoft container that wrapped WMV1, WMV2, and WMV3/VC-1 video with WMA audio. WMV 7 launched in 1999 and WMV 9 was standardized as SMPTE 421M (VC-1) in April 2006, but Microsoft has steadily walked away from the format: Windows Movie Maker was discontinued in January 2017, MP4 replaced WMV as the default export in its final version, and modern Apple silicon Macs have no first-party WMV decoder at all. Converting to MOV — Apple's QuickTime File Format introduced in December 1991 — re-wraps your footage in a container that every macOS and iOS app, plus most Adobe and DaVinci tools, treats as a first-class citizen.
| Property | WMV | MOV |
|---|---|---|
| Developer | Microsoft (1999) | Apple (1991) |
| Container | ASF-based | QuickTime File Format |
| Typical video codecs | WMV1, WMV2, WMV3 (VC-1) | H.264, HEVC/H.265, ProRes, MPEG-4 |
| Typical audio codecs | WMA (WMAv1/v2) | AAC, ALAC, PCM, MP3 |
| Native macOS playback | No (since Flip4Mac discontinued 2020) | Yes (QuickTime Player) |
| Native Windows 11 playback | Yes (Media Player app) | Yes (Media Player app with HEIF/HEVC extensions) |
| Final Cut Pro import | Not supported | Native |
| iPhone / iPad playback | No | Yes |
| Streaming standard | Largely deprecated | Used as mezzanine; HLS prefers MP4/fMP4 |
| Best for | Legacy Windows-only archives | Mac editing, Apple delivery, archival masters |
| Codec inside MOV | When to pick it | Tradeoff |
|---|---|---|
| H.264 (default) | FCP/Premiere/Resolve ingest, web upload, broad device playback | Largest of the modern codecs at matched quality, but universal support |
| H.265 / HEVC | Smaller files for archive or iPhone delivery; iOS 11+ and macOS High Sierra+ play natively | Slower encode; older non-Apple editors may need a plugin |
| MPEG-4 (Xvid family) | Compatibility with older editors and set-top boxes that pre-date H.264 | Visibly worse compression efficiency than H.264 |
| AV1 | Long-term archive; YouTube and web streaming | Slow encode; not all NLEs decode AV1 in MOV yet |
| MJPEG | Frame-accurate scrubbing in older editing suites | Very large files (intra-frame only) |
Converting between codecs is lossy unless both sides use a lossless codec, and neither WMV (typically VC-1) nor the H.264/H.265 defaults in MOV are lossless. In practice, encoding at Quality Preset Very High or CRF 18 produces output that's visually indistinguishable from the source at normal viewing distances. If you need true mathematical losslessness, pick MJPEG or use a desktop tool that supports FFV1 — browser-based encoders trade some quality for speed.
Yes. MOV with H.264 video and AAC audio (the xconvert defaults) imports into Final Cut Pro and iMovie without transcoding. FCP will optionally create an optimized ProRes copy on import if you have "Create optimized media" enabled in import settings. iMovie 10+ accepts H.264 MOV directly. If you specifically need ProRes 422 or 4444 as the embedded codec, use Apple Compressor or a desktop tool after this conversion — browser converters don't ship ProRes encoders.
macOS hasn't bundled a WMV decoder since Apple deprecated the QuickTime 7 plugin architecture, and Telestream's Flip4Mac (the long-running third-party fix) was end-of-lifed in June 2020. Modern Macs need VLC, IINA, or a converted MOV/MP4 to play.wmv files. Re-wrapping to MOV solves the playback problem permanently for that clip.
Pick Keep original under Video Resolution and the H.264 codec at Quality Preset Very High. The encoder will match the source dimensions exactly. Note that browser-based tools always re-encode the video stream — they don't do pure stream-copy/remuxing the way ffmpeg -c copy does. If you need a true container swap without re-encoding, use FFmpeg directly. For most use cases the visual difference at Very High preset is imperceptible.
H.265/HEVC produces files roughly 40-50% smaller than H.264 at equivalent perceived quality, but encoding is slower and decode requires hardware support on older devices. All Apple devices since 2017 (iPhone 7+, Macs with sixth-generation Intel or any Apple silicon) include HEVC hardware decode. Pick HEVC if your audience is on Apple gear or modern Android; pick H.264 if you need to send the file to a Windows 10 PC without HEVC extensions installed or an editing suite that hasn't been updated since 2018.
Expand Advanced Options, enable Trim → Time Range, and enter the start and duration in HH:MM:SS:MS format. The trim happens during the conversion pass, so you save the export step in your editor. This is especially useful for screen-recorded WMVs that have a few seconds of pre-roll before the action starts.
Some bitstream metadata transfers (duration, dimensions, frame rate); Windows Media-specific tags (DRM markers, ASF metadata fields like WM/Author) generally do not, because MOV uses a different metadata schema (iTunes-style atoms). If preserving authorship metadata matters, export from Windows Media Player to a text sidecar before conversion, or use ExifTool after the conversion to write the values into the new MOV atoms.
xconvert processes files on its servers — your file is uploaded over TLS and deleted after a few hours.'s no upload bandwidth cost and no server-side retention. Practical size limits depend on upload size and connection speed rather than a fixed server quota; a typical laptop handles single-clip WMV files up to a few GB without issue. For multi-hour 4K footage, a desktop tool will be faster.
The reverse MOV to WMV conversion is available if you ever need to send back to a Windows-only workflow. If MP4 (with the same H.264 inside) fits your destination better than MOV, use WMV to MP4 — same codec, more universally accepted container. If file size is the priority over container choice, try Compress WMV first to keep the original format.