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Supports: WMA
Windows Media Audio is a Microsoft-only container that Apple devices have never natively supported. iTunes, Apple Music, the Music app on iOS/macOS, HomePod, CarPlay, and the Apple Watch all reject .wma outright; ripping a WMA library to M4A (AAC) is the only path to play it in the Apple ecosystem. Microsoft itself moved away from the codec — its own Zune Marketplace switched from WMA-only to MP3 in 2011, and Windows Media Encoder is no longer maintained on Windows 10/11 after required components were removed in 2017. M4A is the modern alternative: an MP4 container (ISO/IEC 14496-14) carrying AAC-LC or Apple Lossless (ALAC), royalty-free since Apple open-sourced ALAC in late 2011.
.wma entirely. Convert before sync to avoid silent skips in playlists..m4b adds chapter and bookmark support in the Apple Books app, which WMA never supported.| Property | WMA | M4A |
|---|---|---|
| Container | Advanced Systems Format (ASF) | MPEG-4 Part 14 (MP4) |
| Default codec | WMA 2 (lossy perceptual) | AAC-LC (lossy) or ALAC (lossless) |
| Developer | Microsoft (released August 17, 1999) | Apple, introduced with iTunes 4 in 2003 |
| Typical bitrate | 64-192 kbps (WMA Standard) | 96-256 kbps (AAC), ~1,000 kbps (ALAC at 16/44.1) |
| Max sample rate | 48 kHz (Standard), 96 kHz (Pro) | 96 kHz (AAC-LC), 192 kHz (ALAC) |
| Native on Windows | Yes (Windows Media Player, built-in codec) | Yes since Windows 7 (Windows Media Player and Films & TV) |
| Native on Apple devices | No (no decoder on iOS, macOS Music, HomePod, CarPlay) | Yes (default format for Apple Music and iTunes Store since 2003) |
| Royalty status | Proprietary Microsoft licensing | AAC requires patent license; ALAC is open-source / royalty-free (since 2011) |
| Current store availability | Largely abandoned (Qobuz is one of the few remaining sellers) | Standard download/streaming format (Apple Music, iTunes Store) |
| DRM in the wild | Often (PlaysForSure, Zune, MSN Music) | Sometimes (older FairPlay purchases pre-2009); current downloads are DRM-free |
| Setting | Use it for | Notes |
|---|---|---|
| AAC-LC @ 256 kbps (Highest) | Music for iPhone, CarPlay, HomePod | Matches Apple Music standard-quality stream; transparent for most ears |
| AAC-LC @ 192 kbps (High) | General music library | Best size-to-quality balance; common iTunes Match output |
| AAC-LC @ 128 kbps (Medium) | Podcasts, voice, audiobooks | Approximate MP3 192 kbps in perceived quality at 33% smaller |
| AAC-LC @ 64-96 kbps (Low) | Sermons, lectures, voice memos | Stereo voice content; consider Mono to halve size again |
| ALAC (lossless) | Archival, WMA Lossless sources, hi-res 24-bit | ~50-60% of original WAV size; bit-perfect — no quality loss |
| Mono, 22050 Hz | Speech, ringtones, embedded clips | Smallest practical M4A; not suitable for music |
Apple removed WMA decoding from the Mac version of iTunes years ago, and the modern Music app on macOS Catalina and later does not ship a WMA codec at all. On Windows, older iTunes versions could auto-transcode unprotected WMA to AAC at import, but that path is fragile and fails on DRM-protected files. Converting to M4A (AAC) up front is the only reliable way to get a WMA library into the Apple Music app, iCloud Music Library, or onto an iPhone, iPad, Apple Watch, or HomePod.
Slightly, because both standard WMA and AAC are lossy codecs — re-encoding any lossy source loses a small amount of detail. In blind listening tests this is generally inaudible when you encode to AAC at 256 kbps (the Highest preset) from a 128-192 kbps WMA source. If the input is WMA Lossless (the WMA 9 Lossless variant, often >800 kbps), pick ALAC instead of AAC to preserve every bit.
Pick AAC-LC for normal music libraries — it is what iTunes Store purchases, Apple Music streams, and most third-party stores use. Files are ~10x smaller than ALAC at perceptually transparent quality. Pick ALAC only when (a) your source is WMA Lossless or another lossless format and (b) you have the storage and care about archival quality — for example, when transcoding a CD-quality WMA Lossless rip for an Apple Music library marked Lossless.
Roughly, AAC reaches the same perceived quality at about 70-80% of the WMA bitrate — a 128 kbps WMA file generally sounds equivalent at ~96-112 kbps AAC. To be safe, encode one tier higher: 128 kbps WMA → 128 kbps AAC, or 192 kbps WMA → 192 kbps AAC. xConvert reads the source bitrate so leaving Quality Preset on Highest is the simplest "no regrets" choice.
Yes — xConvert maps WMA's ASF metadata (title, artist, album, year, track, genre, embedded album art) into M4A's iTunes-compatible MP4 atoms during conversion. Custom WMA-only fields like "Mood" or "Sub-Genre" that have no MP4 equivalent are dropped, but everything iTunes, Apple Music, and the iPhone Music app display will carry over.
No. Files encoded with Windows Media DRM (the old PlaysForSure scheme, Zune Marketplace downloads, or rented Napster/Yahoo Music tracks) cannot be re-encoded by any converter — that is what DRM enforces. The track has to be playable on the original licensed Windows PC and re-recorded through the analog or loopback path, which is outside what this tool does. Unprotected ripped CDs and self-encoded WMA files convert normally.
M4A. The Apple Music app, iTunes Store, and every Apple device since the iPod nano (2nd gen, 2006) treat M4A/AAC as the first-class format — it gives smaller files at the same perceived quality as MP3 and supports gapless playback metadata, chapter markers, and lossless (ALAC). MP3 is more universal across non-Apple hardware, but if the goal is Apple compatibility, M4A is the better choice. If you need MP3 anyway, convert WMA to MP3 instead.
Yes, though there's rarely a reason to. WMA's main remaining use case is older Windows Mobile / Pocket PC devices and some 2005-2012 car stereos; everything modern plays M4A. If you specifically need it, the reverse direction is supported too — and you can also convert WMA to AAC (raw AAC stream, no MP4 container) or convert WMA to MP3 for legacy hardware.
Usually because Quality Preset is set to Highest (~256 kbps) while the source WMA is at a lower bitrate (often 64-128 kbps), or because you selected ALAC on a lossy source — ALAC inflates a lossy input back toward CD-rate sizes without restoring lost quality. Lower the preset to match the source bitrate or pick AAC to keep file sizes in line. If you need to shrink finished M4As further, see compress M4A.